Owning your data refers to owning and controlling your website as well as all the marketing analytics and performance of your website.  With this data you can make educated marketing decisions for your business as well as change your website to consumer response or to drive more sales.  Working with a company that rents your website to you or doesn't give you access to the analytics is deceptive.  Always have agencies work through your accounts where you control their access.  Always ensure you maintain all access codes to your website and hosting as well as any social media accounts and ESPECIALLY Google Analytics and Google Search Console.  

This is a difficult question to answer as we do so many things.  Each business has its own needs and challenges so there is no "one size fits all" with our services.  One business may not need the same service as another business.  Advertising services are typically based on a CPM (Cost per Thousand) model.  Our lead generation services have a pay-per-click model and the cost per click varies due market location, time of day and more.  Advertising is an investment in a business and in most cases a line item that is a cost.  We  connect the advertising to the sales through unique tracking mechanisms.  Our tracking measures tie into our reporting dashboards where we proactively optimize ad campaigns to stay on budget attaining high ROIs.  

Depending on the state your website is in, as well as your advertising budget, result times will vary.  In some cases results can be as early as next week.  Search Engine Optimization is a service that drives traffic to websites by getting the website in more visible positions.  This can take on average 4-9 months to see results.  Search Engine Optimization would be the equivalent of owning real estate on Google as opposed to renting ad space with paid ads.  Over the long term Search Engine Optimization can be more cost effective.