Understanding your Audience and Owning Your Data
Businesses take for granted the power of digital marketing analytics, what they tell about an audience and what actions those audiences took with your brand.
What is it
GA4, Search Console, Tag Manager & UTMs
Some businesses don’t own their website, monitor its performance or make any updates to it. These businesses can’t make informed marketing decisions because they don’t have data. Utilizing Google Analytics and Google Search Console or another form of it is an essential part of modern day business. Allowing your social media accounts, website and other digital property to be controlled by Ad Agencies or marketing companies is never a good idea. All the data built up on these accounts and profiles can be lost and in most cases never even viewed.
In detail
With this data we refine ad campaigns and reduce wasted ad budget!
Implementing tracking on your ad campaigns can increase effectiveness, reduce budgets and give insights on consumer response to the brand. Understand your consumer with Consumer Journey models to map your marketing. Activate ad campaigns with tracking mechanisms and monitor campaign effectiveness in Google Analytics 4 and Google Search Console.
GA4 & GSC
Google Analytics 4 and Google Search Console are platforms used to measure website performance. Ensure your website is performing at its best! See which pages convert the most visitors into sales, monitor trends, track sales and more.
Consumer Journey Models
Understanding your buyers is the key to advertising. Brick & mortar location data to know your customers inside and out.
UTM (Urchin Tracking Modules) and Google Tag Manager
Ad performance can be measured and optimized to reduce wasted ad spend. One ad campaign may perform better than another with higher ROIs. Targeted ad campaigns are effective at driving brand awareness and website traffic. Ace tracks our clients’ ad campaigns through UTM codes and Google tag manager to measure campaign effectiveness as well a real-time optimizations to reduce wasted ad spend.
15+ Years
of Marketing Experience
Google Analytics Certified
ID # 57183266266443
50+ Industries served
B2B, B2C, DTC, Ecommerce
100+
Innovative strategies
That cut through the clutter
Our Process
Data can tell us a lot about our audiences
If your digital marketing analytics could talk….. they’d say a lot. Work with an Agency that understand digital analytics, how to implement them, tracking, and most importantly, how to interpret analytics to make smart marketing decisions.
Step 1
Understand your consumer
Learn who they are, where they shop, eat, work, play. Audit all social accounts and website traffic.
Step 2
Activate ad campaigns with tracking
Launch ad campaigns such as Display, Social ads, lead gen. ads. Use tracking mechanisms.
Step 3
Monitor GA4 & GSC for ad performance
Keep a close eye on website traffic sources and other metrics to measure ad campaign effectiveness.
Utilizing ad campaign tracking and understanding how to interpret Google Analytics (or variations of GA4) can be crucial component to winning ad campaigns. For instance, if consumers are clicking on your ad and being directed to a specific page on your website, you'd want to know how long they're staying on that page. You may also want to know if you had any additional, calls, emails, sales during the time the ads were running. Changing the ad designs, messaging, calls to actions or offers could increase leads, sales, phone calls but you would never know if you weren't using tracking mechanisms and interpreting the data in Google Analytics or similar platform.
Understanding retail location data brick and mortar businesses can learn a lot about their in-store traffic. We can discover where consumers:
-come from and go to.
-time spent in store.
-frequency of in-store visits.
-Demographic & HHI.
-favorite fast food chains.
-most visited locations/ hang outs.
-most popular times of day.
-the zip code the consumers dwell in and more.
With this data retail brick and mortar businesses can target their marketing as well as find areas for improvement with new audiences that haven't engaged with the brand and much, much more.
Google Tags and UTM codes (Urching Tracking Modules) are codes that are put at the end of a URL.
acemarketingstrategists.com/contactus
This is the link to our "Contact us page."
Here it is with a UTM code attached.
acemarketingstrategists.com/contactus/utm_medium
This UTM code would allow us to track which medium a consumer found us on. Mediums like social media accounts, QR codes, paid ad campaigns, newsletters, etc. Within your analytics profile or GA4 these codes can tell which mediums are driving the most visitors to your website. Google Tag Manager works in a very similar way.
UTM codes vary based on what you're trying to track with them. A UTM can be set up to track the source of your website traffic, the medium which is the type of media that got the visitor to your website. UTM_campaign tracks which marketing efforts or "campaigns" attracted visitors to your website. When your business stays armed with this sort of data it can unlock success in ways never experienced before.
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