Digital out-of-home (DOOH)

These ad networks consist of screens in restaurants, bars, subway stations, bus stations, digital billboards and more. Learn how DOOH can grow your brand.

What is it

DOOH - targeted media

Digital out-of-home advertising is an extremely effective form of media. It’s nimble, can quickly move among the screens in a city and deliver mass awareness. Some networks have screens in restaurants, bars, movie theaters, subway stations, bus stations and more. Digital billboards are included in DOOH as well.

In detail

DOOH is effective in many ways

Not all SEO is performed the same. There are three parts to SEO and some agencies only offer one or two of them. Understand what you’re getting and find out what your site is missing!

Deliver animated messages

Your message can be longer, in a video format or animated. It’s attention grabbing and effective.

Flexible targeting

Targeting can quickly be adjusted to only serve on specific screens or areas of town. New messages and ads can quickly be added.

Interactive & 3D

Some digital billboards are 3D animated and appear to come off the screen. These are highly effective due to the effect of altered reality.

Our Process

We help brands increase outdoor visibility

Reach consumers outdoors in places traditional billboards can’t. Tap into networks that have access to local niche audiences.

Step 1

Determine Audience

Understand the audience, where they work, live, eat & hang-out.

Step 2

Locate Networks

cities and communitieswith Ideal Consumer Profiles.

Step 3

Launch Campaigns

Deploy campaigns and optimize.

Nationwide

Access to networks nationwide

Hyper-local

Hyper-local targeting
to bars, restaurants & theaters

Dynamic ads

Movement in ads drives more engagement. Fast activation.

Awareness & branding advertising

Awareness advertising comes in many different forms. Traditional forms are billboards, radio, TV, this is also referred to as branding.

Digital out-of-home advertising is a form of media that consist of digital screens and traditional TV screens throughout cities. They can be found in doctor's offices, gas stations, gas pumps, local movie theaters, digital billboards, subway stations and more.

The agility and flexibility of this medium allows for quick changes in location of ads, as well as the messaging & creative.

A brand's message could follow and tracks fans to a football game through screens in the stadiums, at he airports, on the subways, on the buses, in the bars. The brand could then tie into OTT/CTV.

A brand's message could then follow the football fan around with in app ads, ads on websites and in TV commercials.

The fan will engage and make a purchase and become a loyal customer.

What targeting is available with DOOH?

There a a few options for targeting DOOH ads. Here are a few.

The ads are dynamic which allows for personalization of ads in real time to cater to the target audience. A roadside screen could be adjusted for ads to match the flow of traffic that day or the weather.

Contextual targeting allows ads to be placed in context to what's being advertised. Health bars in ads at local gyms.

Day parting is effective for serving ads based on the time best time of day the target audience may see them. Insurance ads on roadside screens during rush hour.

Relevant locations and venues is important to ensure the ad makes sense in the location it is served in. An outdoor transit area or local restaurants?

Weather related ads like sunglasses or sunscreen advertising on screens near a beach on a hot day.

Granular audiences can be reached, especially Hispanic.

QR codes can be incorporated as a tracking mechanism.

How will Digital out-of-home help the rest of an ad campaign?

Digital out-of home is a form of awareness advertising. When it's used in conjunction with programmatic display, OTT/CTV, SEO, Lead generation and steaming audio, it can be a powerful medium to add significant momentum to an ad campaign.

Directional advertising is the other side of the coin where search and Chat GPT will become relevant. As consumers see DOOH ads around town, on apps and on websites, they will search the brand by name on a search engine or social media. They will read reviews and articles related to the brand or product and establish their opinion on the brand or service.

Branding and awareness advertising, done correctly, can have big impacts on brands' bottom line.

"15 minutes or less could save you....." Finish the tag line. This is branding.

An omni-channel marketing approach will allow for all the media channels to work together. Each driving momentum toward each other while creating lots of buzz and awareness around the brand.

How do you monitor campaign effectiveness?

Campaign effectiveness has many variables such as the ad design, copy, message and more.

There are many tools available on the market for web analytics, Adobe makes one as well as a handful of other companies. The amount of data you have will determine what sort analytics platform is best for your purposes.

Within Google Analytics and Google Search Console data can be collected on the web pages or websites of the brand. If the site is e-commerce, sales can be tracked, products tracked, poor performing pages and more.

Overall website traffic tends to increase when awareness campaigns are activated.

For instance a QR code for consumers to scan would send consumers to a web page on the brand's website. That web page traffic can be tracked. Call tracking numbers are utilized as well as texting & email campaigns.