Everything you need to launch your brand is right here.
Whether you’re new to marketing or just want to gain an edge on the competition through innovative marketing services, we’ll stack the deck in your favor! Â
Services
We are jack of all trades, master of just as many
Not every marketing strategy will work for every business. Understanding the vast digital marketing world and cutting edge ways to stand out in the crowd is nothing new to us. Â
Digital Strategy
How will your brand appear online? What’s your brand’s reputation and what is being said about it? What is your competition doing, how does your product or service differentiate you from them? Â
Search Engine
Optimization
Just because you launched your website doesn’t mean anyone is finding it. Without performing SEO on your website, it’s a billboard in a ghost town. We’ll help you optimize it and keep traffic flowing to it!
Map Your Marketing
Understand your in-store traffic, where they live, eat, hang out, work, how often they come in your establishment and more. Â
Website Development
Not every house is built the same, neither are websites. Different businesses need different types of websites. Not just any website, websites that convert visitors into sales. Â
Content Marketing
Having good, informational content that keeps readers engaged on your website is the goal. Content is KING, so what’s your brand’s strategy for content creation? We can help define that!
Marketing Automation Services & CRMs
Build a well oiled machine that nurtures inquiries and drives them through the sales funnel.
Social Media Content Management
Having writer’s block? Let us take the burden off with platform and content management.
Copywriting
Having a hard time getting your thoughts down on paper? Not sure how to say it? Our copywriters have experience in a wide range of industries. We’ll help you on how to get your messaging across clearly. Â
Customer Journey
Discover how consumers shop for your products and services. Including websites they visit, pricing models, and research all the way up to the purchase. Â
Digital Ad Campaign Design
Win more sales with compelling ad designs, messaging and ad creative. Stand out in the sea of competition.Â
Our Media campaign Process
We help brands reach their ideal audiences
When your brand is ready to face the world, not every digital marketing channel is the right channel. We create good media campaign strategies that align budgets with expected outcomes and the right social and digital platforms.Â
Step 1
Solidify brand messaging
What is the problem your product or service solves? What is your message and who is your audience?
Step 2
Determine the correct media
Our ad campaigns consist of directional and awareness ads. What medium is the best for your brand’s message?
Step 3
Campaign activation
Align brand messaging with creative to create compelling, attention – grabbing ads. Implement tracking to measure campaign effectiveness.
68% of clicks
Go to the top 3 organic search results listings
firstpagesage.com
Google owns 94%
of the mobile search market
Forbes.com
18% growth
in connected TV ads YoY
emarketer.com
There are a couple types of advertising, directional and awareness. An example of directional advertising would be search engines (Google). Consumers come here "searching" for a product or service. They're not searching unless they have a need believe it or not. Awareness advertising are mediums such as radio, TV, billboards. They may not necessarily drive business immediately but make consumers aware of your brand. Geico is a perfect example of this....we bet you can even name the tag line.
Determining the right media with the right message depends on who you're trying to reach and in the digital world it gets even more granular.Â
Defining brand messaging and strategy is the first step!
Media pricing are the fees associated with buying ad space on Connected TV, Digital billboards, Meta, Google, Pandora, Spotify, YouTube, etc. Your ads don't just appear on any site, it's specific to your audience and what they're viewing. These pricing models typically consist of CPC (cost per click) PPC (pay-per-call) CPM (cost per thousand) CPA (cost per acquisition). Each platform varies in how they charge for ad spend. Â
In most cases it make sense to start with directional advertising as consumers are searching Google, Yahoo, Bing, DuckDuck Go for products and services. These are the consumers you want to be in front of first as they have a need for what your brand does. Â
"If you build it they will come" is a saying that doesn't exist in the website marketing world. Your website needs a laundry list of tasks, tweaks, updates, calls to action and more before it can be seen on the first page of Google or any search engine. Just because you launched a website, doesn't mean thousands of people are going to find and visit it. Â
Lead generation is exactly what is sounds like. Using different forms of media that will generate leads. Leads are typically defined as a phone call, email or form fill. Lead generation services depend on effectiveness, based on the experience of the person or agency running your lead generation campaigns. Google pay-per-click ads, Google Local Service Ads, Google Local Search ads, Facebook & Instagram are all platforms that run lead generation ads. The ad space comes at a cost, but if done correctly can provide high ROIs. Â
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