Precise Locations! Precise Audiences! Perfect Targeting! Digital media campaigns that perform!
We put an end to spraying and praying! Our campaigns reach your granular audiences rather than anyone and everyone. This results in more intentful website traffic, social media page visits and followers, newsletter sign-ups, sales and more.
What is it
Are you ready to unlock growth?
Drive traffic to your website, social pages, newsletter and in-store. Work with an agency that can track your digital media campaigns and report on the performance. Don’t waste your ad spend “hoping” it will work!
In detail
Which media is right for you?
Ace Strategies tracks ad campaigns. If certain strategies or creatives aren’t performing well, we’ll adjust the campaign or reallocate budget to other media channels where it will make a better impact.
Programmatic Display ads
Serve ads to your target audience on apps, websites, connected & streaming TV. Target by keyword, content they’ve viewed, places they’ve been and more.
OTT/CTV & Streaming radio
Reach granular audiences on Over-The-Top devices like Amazon Firestick, Google Chromecast, Connected TV and streaming radio.
Lead Generation Services
Start receiving leads and inquiries as soon as tomorrow! Ask us how we can make the phone ring!
Hispanic marketing
Reach specific demographics with precision
Digital out-of-home
Digital billboards to bus & subway station advertising
Amazon ads
Reach a specific audience wherever they're browsing
Our Process
Our ad campaigns reach their audiences
Granular targeting combined with demographic info make for powerful ad serving platforms. Don’t waste ad spend on reaching consumers who won’t ever convert into sales.
Step 1
Analysis
A thorough understanding of your brand, your audience and your competition.
Step 2
Strategy & Messaging
What are we going to say, how and which platforms are best fits.
Step 3
Campaign Activation
Launch the ad campaigns with tracking, sit back & analyze results.
Linear TV also know as traditional cable TV is a thing of the past. Consumers are "cutting the cord" and streaming TV, radio on the go and at home. CTV stands for Connected TV which you can purchase at Best Buy or online that comes with streaming TV service programmed into the TV. OTT is Over The Top which are devices such as Amazon Firestick and Google Chromecast. These are plug and play devices that allow consumers to watch streaming TV through a plug & play device. Now you can advertise directly to consumers based on granular data and demographic info. The days of Direct Mail are in the past as now we can serve ads to IP addresses, use cross-device matching which allows all the devices connected to their Wi-Fi router to receive the ads as well. Talk about targeted ad spend!
Omni-channel marketing refers to using multiple ad channels simultaneously with catered messages based on the the platform advertised on. What works on TikTok doesn't work on Google, Facebook, or LinkedIn. Similar to the stock market, you never want to put your entire budget into one stock. Diversification is the key and often provides substantially better results. With the digital landscape being vast and complex, your strategy needs to reach your audience in more than one way.
No, unfortunately all ad networks are not the same. Typically ad networks run on an ad exchange which is a platform that, put simply, matches the ad to a consumer who fits the profile the advertiser is targeting. These ad exchanges process thousands of requests per second in real time. Some ad exchanges serve ads on sites that have low traffic, are irrelevant or have limited visibility. Would you rather your ads be served on more premium websites, apps and streaming tv channels or be served on sites like Craigslist. Not all ad exchanges are created equal and some aren't able to layer targeting into the ad serving equation. It costs more for ads to be served on premium digital realty but, less than wasting your ad budget on ads that will never be seen by anyone your brand wants to target.
The best ways to measure effectiveness of your display and OTT/CTV ad campaigns is to ensure your website is connected with Google Analytics, Google Search Console or a similar tool to track website traffic and sources of traffic. This will require the brand to utilize UTM codes or Google Tag Manager, which will create URL extensions on the the ads to track devices that the ads were served to. This traffic to the brand's website will appear in Google Analytics under "Direct Traffic." If the consumer clicks on your ad this traffic will appear in Display under "Acquisition Channels." Make sure your brand is working with an agency who can actually interpret analytics into valuable business information that can drive more effective use of ad spend. Ace Strategies specializes in interpreting these analytics, which has been a difference for our clients.
Got a project? We got you
