Programmatic Advertising: Revolutionizing the Digital Ad Landscape
What is programmatic advertising? Programmatic advertising refers to the automated process of buying and selling online ad space in real-time…
The slow death of phone books and local newspapers
It’s no surprise, phone books and newspapers have been merging, downsizing and going out of business for the past 15-20…
What is attribution modeling in digital marketing? Are you wasting ad spend?
Attribution modeling in digital marketing refers to breaking down each digital marketing channel to determine which channels have led to…
Website analytics, what is it? Is my website performing?
What are website analytics and why should my business care about them? Â For most businesses an online presence consists…